Masque is a concept craft beer brand that integrates visual storytelling and a unique design layout model with engaging tribal aesthetics and ancient, minimal symbology.

Each can features custom vector illustrations and hand-rendered textures, with a restrained serif and grotesque typographic pairing to reflect the duality of earthiness and elegance. A rich, earth-toned color system was calibrated for print accuracy across matte and metallic substrates. The packaging functions not only as a shelf differentiator but as a conversation piece, subtly reinforcing the Taoist passages printed on each label.