jane

At Jane, a billion-dollar e-commerce marketplace with over 5 million monthly active users, I led the creative and UX vision that shaped how millions of shoppers engaged with the platform. As Senior Design Director, I built and scaled a high-impact UX and creative team, defining Jane’s brand expression, marketplace identity, and customer experience across web, mobile, and marketing channels. From crafting seasonal campaign visuals and in-app promotions to leading a full UI standardization initiative, my work streamlined the shopping experience and increased user growth by 11%.

Beyond UI and product design, I drove brand storytelling, motion design, and cross-platform creative strategy, ultimately establishing a scalable design system that improved enterprise workflow efficiency by 70%. This allowed for faster iteration on promotions, feature rollouts, and marketplace branding, contributing to Jane’s 4.8-star iOS rating across 300,000+ reviews. Whether through motion-enhanced product showcases, ad campaigns, or digital assets that reinforced Jane’s curated aesthetic, my work made Jane’s marketplace feel both premium and effortless, strengthening its dominance in the women’s boutique fashion e-commerce landscape.