As Senior Design Director at Jane, I built and scaled a high-impact UX and design team, defining the brand expression, marketplace identity, and customer experience across web, mobile, and marketing channels.

From crafting seasonal campaign visuals and in-app promotions to leading a full UI standardization initiative, my work streamlined the shopping experience and increased user growth by 11% over two years.

Beyond UI and product design, I drove brand storytelling, motion design, and cross-platform creative strategy, ultimately establishing a scalable design system that improved enterprise workflow efficiency by 70%. This allowed for faster iteration on promotions, feature rollouts, and marketplace branding, contributing to Jane’s 4.8-star iOS rating across 300,000+ reviews.

An enormous amount of UX research, market analysis, persona creation and application, focus group studies, and more was performed over a nine-month period prior to the Jane Marketplace launch. These studies and resultant outcomes drove product design and development, and became staples for how the enterprise approached strategy and evidence-based decision-making.

Copyright © 2025 grantclynch.com. All rights reserved.