Snowman Granola Bars is a brand that combines wholesome nutrition with engaging visual storytelling.
The visual identity and packaging were designed to reflect Snowman’s commitment to natural ingredients and adventurous spirit; my role encompassed concept art, product packaging, and brand development.
The design process involved creating custom illustrations that evoke a sense of outdoor exploration and crafting a cohesive color palette inspired by natural landscapes and scenery.
Typography was carefully selected to balance readability with a rustic aesthetic, reinforcing the brand’s connection to nature. The packaging conveys the product’s health benefits and appealing to consumers seeking nutritious snack options.
